Maison Margiela/folders: Campaign
MaisonMargiela/folders is a multimedia brand initiative developed by Maison Margiela to explore and showcase the fashion house’s codes through a combination of exhibitions, immersive experiences, and digital archival access. Created in anticipation of the project’s official launch, the campaign assets draw inspiration from the materiality of everyday elements used by Martin Margiela in his Artisanal collections, the house’s interpretation of Haute Couture, which have since come to define the Maison’s unconventional and innovative approach to fashion, alongside a curated selection of the most representative masks from different periods of the house’s history.
Photographed by Melanie + Ramon
Set design by Jabez Bartlett
Hair by Dushan Petrovich
Production by Laura Grant-Evans