The 2024 Byredo Mojave Ghost campaign, celebrating the fragrance's tenth anniversary, features model Amelia Gray photographed by Harley Weir. Unveiled in five chapters throughout 2024, the campaign explores themes of resilience and transformation, with Gray embodying the spirit of the ghost flower in the rugged,, dreamy landscape of the Mojave Desert.
Creative Direction
Johannes Svartholm
Art Direction
Marta Serras
Photographer
Harley Weir
Talent
Amelia Gray
Stylist
Katie Burnett
Make Up
Lucia Pica
Hair
Evanie Frausto